Most wine labels are trying to convince you they are expensive and elegant. Wine used to be a fancy, exclusive beverage, meant to be drank in small sips over finger sandwiches - that's not the case anymore.
An illustration based rebrand of Notorious Pink Rosé playing off of their belief that:
"Some say a rosé should have a traditional label and a classic French name. We beg to differ."
Illustrations are inspired by weaponized femininity and girl gangs.